New Media Glossary 9/4/07

Glossary

1 MEDIA: The term media refers to both a communications technology and thesocial, cultural, legal, economic, and political practices which growup around it. http://www.projectnml.org/node/132

2 citizen journalism or citizen media: When ordinary citizens — without journalism training — help in reporting, commenting on or disseminating the news, it’s known as citizen journalism. It includes people snapping photos on cameraphones at the scene of breaking news, as well as people who start their own blogs or podcasts. http://www.pbs.org/mediashift/2006/01/glossary.html

3 RSS or web feeds: Technology that lets you subscribe to the content of a website or weblog, and then scan headlines or blurbs on new content for these sites using a news reader or aggregator. RSS stands for Really Simple Syndication, but previously stood for Rich Site Summary.

4 USER GENERATED: any and all forms of media that is controlled by the Used. In some cases refers to the media that the user himself has made

5 Monetization Partners: Refers to all investors in a company that will help it pull a profit. For example in the case of Youtube.com, all who will be buying add space on the site.

6 Intellectual Property: original creative work manifested in a tangible form that can be legally protected, for example, by a patent, trademark, or copyright. Encarta Dictionary

7 Impression: a single instance of an online advertisement being displayed. http://www.lycos-europe.com/mediacenter/glossary.pdf

8 Permission marketing: marketing centered around getting customer's consent to receive information from a company. http://www.lycos-europe.com/mediacenter/glossary.pdf

9 AVI (Audio Video Interleaved) - A Microsoft format for digital audio and video playback from Windows 3.1. Somewhat cross-platform, but mostly a Windows format. Has been replaced by the ASF format, but still used by some multimedia developers. http://media.ucsc.edu/glossary.html

10 HTTP Streaming - A form of streaming (popularized by QuickTime) in which media files begin to play before they are downloaded entirely. This means that they can be sent via HTTP and don't require specialized server software such as RealMedia files do. (RealMedia files use a specialized protocol called RTSP and require content providers to have a special server application installed.) Also called Progressive Download.
http://media.ucsc.edu/glossary.html